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Privacy

The short version: we collect your email address for one purpose — to tell you when Essênt is ready to use. You will receive a short note asking you to confirm your address, and one email when it opens. We do not sell your address, we do not share it, and we send nothing else. Ask us to delete it and we will, the same day.

Everything below is the detail behind that summary.

01 / Who we are

Essênt is based in Taiwan and is the data controller for the information described in this notice, for the purposes of the EU and UK General Data Protection Regulation. Essênt is Cooper Kao’s company, and there is nobody else in it.

For anything on this page, write to hi@essent.space. A person reads it.

02 / What we collect

We collect four things, and only when you sign up:

Your email address — because you entered it into the form.
What you do — only if you chose to answer that optional question. It helps us understand who Essênt is being built for.
The date and time you signed up — which is also our record that you consented.
Which of our links you followed — only if the link said so. The links we post on Threads, Instagram, TikTok and Facebook each end in a one-word label naming the place. If you sign up after following one, we keep that word. It is the same for everyone who used that link: it tells us which of our posts reach people, not who you are.

That is the complete list. We do not ask for your name. We do not know who you are. We do not buy, enrich, or infer anything about you from any other source, and we do not build a profile of you.

Our host keeps standard server logs, which include IP addresses, for a short period for security and diagnostics. Those logs are not linked to your signup and we do not use them to identify anyone.

To keep automated signups out, the form is checked by Cloudflare Turnstile, which looks at signals from your browser; it does not set tracking cookies. We keep a scrambled form of your IP address for up to a day to limit repeated attempts.

03 / Why we collect it, and on what basis

To send you two emails. The first asks you to confirm the address is yours — until you do, we send nothing else. The second tells you when Essênt is ready to use. We may send one further message if something significant changes about when that will be — a delay worth knowing about, or a decision not to launch.

That is the entire purpose. No newsletter, no marketing sequence, no product tips, no re-engagement campaigns, and nothing you did not ask for.

If you are in the EU or the UK, our lawful basis is your consent under Article 6(1)(a) GDPR, given when you submitted the form. Consent is entirely voluntary and you can withdraw it at any time by emailing us, which we treat as a request to delete your address. Withdrawing costs you nothing and we will not ask why.

04 / Who processes it, and where

Four companies handle your address on our behalf. Each is bound by a data processing agreement and may use it only to provide the service described.

Who
What they do
What they hold
Supabase
Our database
Your email address, optional role, and signup time
Resend
Sends our email
Your email address, to deliver the messages above
Vercel
Hosts this website
Standard server logs; no signup data
Cloudflare
Checks the form for bots
Browser signals and your IP address, briefly; never your email address

The database is hosted in Supabase's Singapore region (ap-southeast-1). Resend, Vercel and Cloudflare are United States companies and may process data there. Where those transfers involve personal data from the EEA or the UK, they are covered by the European Commission's Standard Contractual Clauses.

Nobody else. We do not sell, rent, trade, or share your email address, and we never will. There is no advertising on this site and no third party receives your details for their own purposes.

We may disclose information if the law genuinely requires it. If that ever happens and we are permitted to tell you, we will.

05 / How long we keep it

Until we have sent you the launch email and you have had a reasonable chance to act on it, or until you ask us to delete it — whichever comes first. If Essênt never launches, we delete the list and tell you we have done so.

06 / How it is protected

The protections here are modest because the data is modest, but they are real and worth stating plainly.

Your address travels over an encrypted connection and is encrypted at rest by our database provider.
The signup list cannot be read from this website. The key our site uses in your browser cannot read or change the list at all. Signups go through our server, which checks them first. Reading the list requires separate credentials held only by the operator.
Access is limited to Cooper Kao. No employees, no contractors, no analytics team, because there are none.

No system is perfect. If a breach ever affects your address, we will tell you and the relevant authority without delay, and we will tell you what we got wrong.

07 / Your rights

Write to hi@essent.space and we will act on any of these, without asking you to justify the request:

Access — see what we hold: an email address, possibly one word about your work, and a date.
Correction — fix it if it is wrong.
Erasure — delete it. We do this the same day.
Withdraw consent — at any time, with no consequence beyond not hearing from us.
Portability — receive a copy in a machine-readable format.
Restriction and objection — ask us to stop using it while a question is resolved.

We aim to respond within a few days, and within one month at the outside, as GDPR requires. Depending on where you live you may also have the right to complain to your local data protection authority. We would rather you told us first, but that right is yours regardless.

08 / Cookies and analytics

This site sets no cookies and uses no analytics or trackers of any kind. Nothing follows you here, and nothing follows you away.

That is a deliberate engineering decision, not an oversight: the analytics used elsewhere in our product are scoped so they cannot load on these pages. It is also why you were not asked to dismiss a cookie banner — there is nothing to consent to. Our emails contain no tracking pixels and no click tracking, so we do not know whether you opened them.

One thing to be plain about: the links we post elsewhere carry a one-word label saying where we posted them. It is part of the link, not something placed in your browser, and we keep it only if you sign up (see 02).

09 / Children

This site is not directed at children, and we do not knowingly collect the details of anyone under 16. If you believe a child has joined the waitlist, write to us and we will remove the entry.

10 / A note on the app

This notice covers this website only. When the Essênt app launches it will carry its own privacy policy, covering what you record inside it — which is far more personal than an email address and deserves its own document rather than a clause added here.

That policy will say what this one does: your record is yours, we do not sell it, and no employer will ever see it.

11 / Changes

If we change this notice we will update the effective date below. If a change materially affects how we use your address, we will email you before it takes effect — we have your address for exactly one purpose, and quietly broadening that purpose would defeat the point.

Contact

hi@essent.space · Essênt

Effective 9 October 2026

© 2026 Essênt
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